Growth Through Data Mining & Analytics: An AIMSVAR Strategy for VARs

A Virtual Panel Discussion

Wednesday, October 29, 2025 | 1:00 PM ET

Join us for a virtual panel discussion designed to help healthcare Value-Added Resellers (VARs) unlock growth, enhance client relationships, and turn data into your most powerful asset.

Register For Free

Do You Truly Know What's in Your Database?

At AIMSVAR, our mission is to empower healthcare VARs to connect, collaborate, and conquer the healthcare software landscape. This special event is designed to give you actionable strategies for understanding your existing client base, identifying new opportunities, and boosting your bottom line.

This panel discussion will explore how VARs can leverage data mining and analytics to move beyond surface-level observations and uncover the specific, often hidden, pain points your clients are experiencing. By understanding these deeper issues, you can offer highly relevant solutions and establish stronger credibility as a trusted advisor.


What to Expect

Our discussion will feature a 45-minute moderated Q&A where we'll dive into the core topics. We'll then open the floor for a live, moderated audience Q&A, allowing you to ask your most pressing questions directly to our panel of experts.

Meet Your Expert Panelists

We've brought together a diverse panel of AIMSVAR members, including successful VAR owners and strategic Affiliate partners. Each panelist offers a unique perspective on how data can be leveraged for growth.

Michael Penna
President & CEO, Complete Healthcare Systems | UnifiMD

As the leader of a successful VAR that has also developed its own EMR, Michael brings a 360-degree view of the healthcare IT ecosystem. He offers a unique perspective on using data analytics for both product development and building a thriving VAR channel.

Deborah Jansma
President, Tech Teams Consulting | MDTechMasters

Deborah is a VAR business owner who specializes in optimizing clinical and administrative workflows for healthcare practices. She brings on-the-ground expertise, demonstrating how data mining can uncover hidden inefficiencies and create more valuable client relationships.

Tony Peterson
Chief Partnership Officer, NexTrust Inc.

With extensive experience building large reseller channels, Tony understands how to turn data into partnerships. He will provide insights on what vendors look for in a VAR and how data can be used to identify and cultivate new client opportunities.

Jose Valero
VP of Solutions Engineering and Analytics, Azalea Health

Jose Valero, is a leader in healthcare analytics and financial management. As the founder of dashboardMD Analytics, he specializes in data-driven solutions for Hospitals and Medical Practices. With more than 25 years of experience, Jose has helped thousands of providers implement performance management and improvement initiatives built on advanced financial, operational and clinical reporting. Today Jose and dashboardMD are part of Azalea Health where Jose serves as vice president of solutions engineering and analytics.

Actionable Strategies for a Data-Driven Future

This discussion will provide practical guidance on how to build a sustainable, data-driven growth model. Our expert panelists will delve into:

Learn the importance of knowing what products your clients are using, and more importantly, what they are not using to identify unmet needs.

Discover how to align your internal data with broader industry "buzz" to craft targeted messaging and add significant value to your clients.

Explore how to collaborate effectively with your vendors to identify "diamonds in the rough" and promote offerings that lead to a higher ROI.

Adopt a growth-oriented mindset by regularly analyzing your database to identify support trends, learning from your vendors, and actively seeking ways to improve your market share.

An Essential Event for All Healthcare VARs

This event is for any Value-Added Reseller in the healthcare IT space, whether you are an AIMSVAR member or not. We encourage our members to invite their colleagues and any VARs in their network who are looking to:

  1. Find new revenue streams within their existing client base.
  2. Strengthen their role as a trusted advisor to their clients.
  3. Develop a clear, actionable plan for growth.
  4. Overcome common roadblocks to embracing a data-driven strategy.

Reserve Your Spot Today

Don't miss this opportunity to gain valuable insights that can transform your approach to client management and growth. Registration is free, but space is limited.

Register Now

What is AIMSVAR?

AIMSVAR exists to empower healthcare Value-Added Resellers (VARs) and their technology partners (Affiliates) to connect, collaborate, and succeed.

We are a community hub where independent resellers—the experts who sell, install, and support healthcare software—can share best practices and find solutions to common challenges. We also provide a platform for Affiliates—the developers and service providers whose products are vital to the industry—to build powerful partnerships. The result is a stronger, more knowledgeable healthcare IT channel for everyone.

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